Sometimes it’s hard to stand out, as everyone seems to be broadcasting the same kind of message.
My inbox and timelines on social media get flooded with get-ready-for-success-like challenges, all kinds of promos, workshops on creating a 6-figure income, et cetera. I don’t know about you, but I’ve gotten so many already, that by now, I find them annoying, overwhelming and each message feels like more of the same.
Last week, I had an epiphany, triggered by a little accident my son had. My son goes to school by bike. When cycling home, he encountered an unexpected bend in the road and by accident, my son ended up in a ditch next to the road. Luckily, he didn’t get hurt, the ditch wasn’t very deep, the weather still feels like summer, and a very kind man stopped immediately and helped my son and his bike out of the water and the mud. This sweet saint works as a security officer across the road. He called his boss for permission, took out his van and drove my son home, who was still trembling from this uneventful experience. In front of our home, my son’s helper unloaded the bike, let my son out of the van and left, leaving no name or number. I was in the back yard, so I never knew this happened until my son arrived around the back, all muddy and wet.
I decided to find him, as I wanted to thank him personally for his kind assistance. I sent an email to the general email address of the company he works for. I received a message from this man’s boss, saying that he hoped my son was all right and expressing how proud he was to be the manager of this wonderful guy who tries to keep things safe, both inside and outside the company grounds. A few hours later, our helpful saint was on duty and he called me to thank me for the effort I made to send this email. According to him, he just did his job and it was a normal thing to do, no credits or special rewards needed.
His response made me think: you don’t need a fancy campaign to promote who you are. You just need to be YOU. Deliver a fine job and do so with your heart and soul. Do it because you believe in it, without craving for credits or appreciation from others. And without you knowing, your happy clients will talk about you anyway. And that will make you stand out from the crowd.
As Scott Stratten said: ‘If you are your authentic self, you have no competition’.
*Credits to Gerrit Spaargaren, security officer at AkzoNobel Sassenheim, the Netherlands. THANK you again for helping my son.