As soon as we embark on this wonderful journey called entrepreneurship, we need to present ourselves to our ideal clients.
Before we know it, we think we need to present ourselves as a know-it-all, perfect, ‘I-have-all-the-answers’ expert. We try to hide our flaws or our own development journey, as we think it’s unprofessional to share.
The truth is, our ideal client is not looking for that perfect expert. Your ideal client wants to connect with you, because she feels you understand what she needs, you know what she’s going through and you’re enough steps ahead of her to be able to help her fix the problem.
If you’re an introvert, speak about how that works for you and you’ll attract introverted clients: they need you!
If you’re a 40+ single mompreneur who struggled to make ends meet in the past, share that story. Other 40+ single mompreneurs will be happy to learn from you!
If you’ve struggled as a startup because your family didn’t support you, share your story how you deal(t) with it. Current startups in a similar situation will start following you instantly!
If you made a huge mistake in the past, share the story and the valuable lesson you learned. Your clients will love you for it!
You don’t need to be all perfect and flawless. Know-it-all, perfect experts are dull and unreal.
People want to do business with real people, people they can relate to. People who have flaws like them, but who know how to make the best of that.
It’s based on a simple neuroscience principle: the human brain is wired for connection and searches for common grounds with everyone you meet. If your ideal client doesn’t find that common ground with you, you’re out. It’s that simple.
In short: your flaws are your assets. If you’ve got them, flaunt them!
Wanna learn how? Join my free Facebook tribe >>> here <<< to practice and learn!