Entrepreneurs struggle at what content to put out on their social media. Perhaps this is you as well.
We forget how much we already know and we tend to think that our audience knows what we know. From now on, that should be a red flag.
3 rules for creating great content:
- The power of repetition: don’t be afraid to repeat the same message over and over again. It’ll make your audience feel smart if they already know, and sometimes you need to hear a message more than once in order to get it
- We don’t know what we know – sometimes sharing what seems a tiny tip or advice to us, could be a great thing for our audience. Who were you 5 years ago? What did you need back then?
- People want to see real people – we get sick and tired of perfection. If you only share the perfect picture, it’s impossible to create a connection, as our clients want to relate to a human being. And a human being isn’t all shiny and perfect. So stop working on those final 10% to make things perfect and start posting!
If you need angles for your content, let me know in the comments what you do and who you serve and I’ll give you at least 5 angles to create great content on! Ready? Go!