Whenever we read articles and posts on social media, we tend to believe that becoming an entrepreneur is like finding the promised land. The freedom, the money, the impact, the choices! However, hardly anyone speaks about the possible downside of being an entrepreneur. The doubts. The worries. …
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Create your own publicity
One of my clients got contacted by a TV station with a friendly message, saying; 'We're thinking of doing an item about your business, how would you feel about that?' Of course, my client's initial reaction was: 'YES, of course!' TV coverage means a great reach, great publicity and more potential …
